Tuesday 5 March 2013

Energy drinks: how much canned caffeine are you consuming? (interactive map)

Energy drink consumption in the UK - Abdallahh's photostream
Energy drinks are one of the UK's fastest growing markets, here we're mapping your consumption rates
| photography Abdullahh's Photostream
From stressed students slurping through the early hours to adults looking for a midday kick of adrenaline, as a nation we are the world's second largest energy drinks market, only falling slightly behind the USA. But how many energy drinks are the Great British public consuming and why? Take our energy drinks survey and help us map caffeine consumption in the UK.

Energy drinks are one of the UK's fastest growing markets, here we're mapping your consumption rates | photography Abdullahh's Photostream

Caffeine appears in our everyday p
urchases, from our hot and cold drinks even our chocolatey snacks. But particularly our drinks where larger quantities of caffeine are present, regular energy drinks can carry anywhere between 90-160mg in a standard 500ml serving.

Although others stimulation products on the market have been noted to contain considerably more, such as 5-Hour Energy 2 fl.oz energy shot that conceals more than 138mg of caffeine.

According to last year's report by the British Soft Drink Association(BSDA), as a nation we downed more than 495 million litres of energy drinks. If you found that statistic hard to swallow, that figure works out at just over 7.9 litres per person in the UK a year.

Our habitual consumption of energy drinks is unsurprisingly making them the fastest growing sector of the soft drinks industry. From one trip to a nearby supermarket, we managed to count over ten varieties of energy drink, with brands Red Bull, Monster and Rockstar pioneering the energy drink revolution.

The BSDA's annual account attributes this surge in popularity and consumption to the fast paced nature of every day life in the UK and the need to remain alert. They said:

"People with longer working hours and more stressful lives continue to use energy drinks to help them get through their busy lives."  

But what are your reasons for you consuming energy drinks? Have your say in our survey and join fellow energy guzzlers on our interactive map below. Click on the pinpoints to read more.




Click on the links below to find out more 

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